GetJar

Client: Based in Europe, GetJar is one of the largest off-deck distributors of mobile phone applications. GetJar runs Melopolis, a popular site where visitors share homemade ringtones.

Challenge: GetJar added wapChat, wapSpace and wapPresence to the Melopolis site. Melopolis is a WML site, and the mPulse platform seamlessly offers WML, xHTML, and HTML. After a quick configuration on the mPulse server, GetJar simply added one link to the Melopolis home page.

Solution: GetJar installed the mPulse community plug-in, and saw an instant increase in page views. From within the GetJar site, visitors could socialize with one another, as well as users on other sites within the mPulse network, so there was instantly lots of activity.

Results: Almost instantly, visitors began to explore the service, such as:

• "Teiaia" - straight female, 30, Vilcea, Romania "Looking for Serious Man"
• "Deemoney" - gay female, 21, Oakland, CA with greeting "Hi ladies real stud on line"

Get Jar is still in the trial phase to determining the extent of potential advertising revenue; but their first words on the results: "looks just great!"