INgrooves - Ringtone storefront

Client: INgrooves is one of the largest independent digital-only music label/publishers. It handles artists such as Tracy Lawrence (Country), Thomas Dolby (Electronic), Too $hort (Hip-hop/Rap), Joey McIntyre (Pop), Ginuwine (R&B/Soul), The Crystal Method (Dance) and The Apex Theory (Rock).

Challenge: INgrooves teamed with WetGirls to offer spicy wallpaper downloads. INgrooves selected Graphico, a mobile site development firm in the UK, to build the WetGrooves site. People began buying the wallpapers, but INgrooves wanted more activity on the site, and wanted to sell its visitors more ringtones.

Solution: INgrooves introduced Graphico to mPulse, and a few days later, visitors to the mobile site were sharing comments about the wallpaper products, and flirting with one another. mPulse turned the purchase experience into a social experience.

Results: Almost instantly, the site's activity increased nearly 300%. More importantly, wallpaper sales increased over 200% in the 30 days following the installation. According to Jason Kadlec, Director of Business Development, the plug-in "instantly added life to our mobile site."